Local SEO Campaign
“I would recommend Nick to any business looking to improve their online visibility. His personal service has been nothing short of amazing, always has time for you and always has a quick response. As a new business, understanding how SEO works can be very difficult and time-consuming. In the first 4 months, I have seen a vast improvement in the number of online leads I have received owing to Nick’s work both in the design and SEO of my website. Highly recommend!”
Gutter Plus was a new gutter cleaning and repair business at the time they reached out to us. The main focus was cleaning and repairing gutters because these search terms had reasonable volume, but they also offered other services, including moss removal, dry ridge and verge systems, and chimney pointing.
As Gutter Plus is a brand new business, Google is reluctant to show it on the SERPs until the algorithm has more data from the web. The main issue was the lack of citations of the business.
The first action we took was building citations of the business’s name, address and phone number on local business directories and web directories. These allowed the site to be indexed by Google.
Content required optimising for the local area and keyword, so we made reference to the weather and the part of the country to create unique content that Google rewards.
Sam lives between two locations, Yorkshire and Norfolk, so at his request, he asked to create a new page for King’s Lynn. This ranked in a matter of weeks and was able to secure him sufficient work within a month.
To get ahead of the competition, we wrote content as blog posts for their website. His competitors had limited content and we knew it would help to express their expertise in the field of gutter cleaning and repair.