SJ Locksmiths
Local SEO Campaign

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“The phone has been ringing and 50% of these leads have turned into jobs I’ve been able to complete with my locksmithing skillset! ?
Si Jetha

Owner, SJ Locksmith

The Problem

SJ Locksmith is a family business that operates within the London Borough of Bromley. They aim to provide a speedy lockout service caused by lost or broken keys or faulty door locks.

Between November 2020 and August 2021, their website visitors grew from 168 to 1,304 a month. However, growth halted, and visitors dropped like a stone to just 528 in November 2021.

SJ Locksmith’s website has a great structure and easy user navigation, but they had multiple location pages with the same content. In addition, the pages didn’t have target keywords in mind, which meant quick wins were missed.

SJ Locksmith Rapid Traffic Growth

Google Business Listing Performance
1st January 2022 to 31st March 2022

SJ Locksmiths GMB Data

The Solution

We listened to husband and wife Si and Liz to understand their concerns and objectives for the website to achieve their financial aims. They explained that they would like their website to rank in multiple areas without damaging the performance of one web page that generated all the sales.

Before undertaking SEO Services Kent, we identified a batch of keywords for various towns throughout Bromley and formulated a priority list. We optimised the existing content and added fresh content and internal links to high search volume and low difficulty towns starting with the homepage. This had lifted its position from 10 to 2 within a month for a search term with over 2,900 searches a month.

Each month we focused on building local citations to evidence to Google that SJ Locksmith is a genuine business in the area. In addition, we created unique content that contained locally relevant content, including the percentage of homes in each town.

Keyword Performance

SJ Locksmith Bromley SEO
SJ Locksmith Beckenham SEO
SJ Locksmith West Wickham SEO
SJ Locksmith Westerham SEO