What defines quality content in the eyes of Google?

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According to Google, quality content is “content that is useful, informative, and engaging.” In general, Google looks for content that meets the following criteria:

1. Relevance

The content should be relevant to the user’s search query and the overall topic of the website.

2. Expertise

The content should be written by experts on the topic or thoroughly researched.

3. Authority

The content should come from a trustworthy source.

4. User experience

The content should be easy to read, navigate, and understand. It should also be visually appealing and free of errors.

5. Length

The content should be long enough to fully cover the topic, but not unnecessarily long.

6. Originality

The content should be unique and not copied from other sources.

7. Engagement

The content should encourage user engagement, such as through comments, social media shares, or other forms of interaction. 

It’s important to note that the criteria for quality content can vary depending on the purpose and audience of the website. In addition, you should keep in mind that Google’s algorithms are constantly evolving, so what defines quality content may change over time.


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