What is Link Building?
Link building is gaining links from other websites that point to your website. The link to your website brings traffic and authority that helps you to rank higher on the search engine results pages. To help our clients rank, we’ve included link building in our SEO Packages for Small Business.
Why is Link Building Important?
Links indicate to Google that your website contains valuable information from another website. In turn, Google rewards your website with higher rankings. Likewise, a website without backlinks suggests that it’s useless to potential searchers and shouldn’t show it.
Types of Backlinks
There are various types of backlinks you can build to your website. For example, local sports club sponsorships, local suppliers, local partnerships, and even festivals and events. We strongly encourage our clients to build local links due to the value they hold, and I wrote a dedicated article, 7 Local SEO Backlinks, to give you a head start.
Other links include guest posts, which are blog posts written by you for somebody else’s website in return for a backlink. These blogs could be local or anywhere in the world.
Instead of writing great content on other people’s websites, write skyscraper content on your own. This type of content attracts links once it’s been published and sent to a list of relevant websites.
How We Can Help
Powerful Local Links
We can research all the local link building opportunities, from local news sites to sponsorships.
Once we’ve finished our research, we’ll share a report with all the details, including costs and effectiveness, to form the value.
These links will likely result in new customers because they’re highly relevant to your location.
We’ll email hundreds of relevant bloggers and ask if they’re willing to publish a blog post linked to your services in return for a link to your website.
Contact Us for a Free, No-Obligation Consultation
If you’re interested in gaining more leads from your website, get in touch by calling 01227 678056 or emailing [email protected] for a free consultation. We’ll answer all of your questions and advise on the best plan of action. If you decide to go ahead with us, we’ll offer you a preferential rate. Alternatively, you can contact Nick via LinkedIn.