What are Local Citations?
Local citations are instances where another website has cited your business’s Name, Address and Phone number (NAP). This information is most commonly mentioned in local business and trade directories such as Yell and Checkatrade. Due to the importance of local citations, we’ve included it in our SEO Packages for Small Business.
Why are Local Citations Important?
Google quite heavily relies on citations to determine whether your business is genuine. Your business must have plenty of quality citations, and your NAP information must be correct and consistent across all sites.
A recent study showed that the average business in the first position on Google has 86 local citations. So, you must build at least 86 citations to gain a higher spot in the search engine.
Citations also support your Google Business Profile’s position in the map pack feature despite being a citation, the most important one.
How DigiVisi’s Local Citation Service Can Support You
Feature on 650 UK Newspaper Directories
Whether you operate in one town or multiple towns, featuring in 650 newspaper directories is essential for helping Google trust your business.
Every newspaper directory will link to your website, with approximately 20% being do-follow, including KentLive.
This means it passes enormous authority from the newspaper site to your website, enabling you to rank for more challenging keywords.
We submit your data to a data aggregator.
It means they distribute your information to over 200,000 web and app developers to use your location data, such as Airbnb, Snapchat, Apple Maps, TomTom, Uber and thousands more.
This means Google is likely to trust your business more than a competitor because it has its NAP published in many places.
It can also help users of these apps find your business, which is particularly useful if it’s a brick-and-mortar shop.
160 Local Directories
We submit your data to 160 local directories such as Hotfrog, Proven Expert and CallUpContact, to name a few.
These directories are mostly do-follow links, which pass authority to your website but are also commonly used by competitors.
It means you should build these links and submit your data to 650 newspapers and thousands of apps and websites.
Contact Us for a Free, No-Obligation Consultation
If you’re interested in gaining more leads from your website, get in touch by calling 01227 678056 or emailing [email protected] for a free consultation. We’ll answer all of your questions and advise on the best plan of action. If you decide to go ahead with us, we’ll offer you a preferential rate. Alternatively, you can contact Nick via LinkedIn.