SEO in Herne Bay Case Study

Position

1st and 2nd position for "Yoga Herne Bay" and "Yoga Classes Herne Bay. 1st in the Google Map Pack.

More Than SEO

We supported Lucy to start and grow her business by researching and implementing a booking system.

Google Reviews

In addition to the booking system, we setup an automated email sequence to email clients to write a review. She has over 17.

Background

Floating Yoga is a new business owned by Lucy who offers all-inclusive yoga classes. Lucy started promoting her yoga classes by creating a website on Squarespace and dropping leaflets through doors. This was an effective method to get the first few customers into her classes.

However, Lucy recognised that SEO is important and chose DigiVisi to carry out the optimisation. We advised coming away from Squarespace due to historic SEO-related problems but decided to proceed with the original site anyway.

Our Solution

Firstly, we created substantial-quality content to insert onto her homepage. This was optimised around two keywords: Yoga Herne Bay and Yoga Classes Herne Bay. Every image was optimised for the keywords and location too. As her site was built with Squarespace, there's limited technical optimisation, so we focused on local factors.

Secondly, we started by creating a number of local citations on high-quality and trusted directories. These pointed to her homepage, which supports its rankings as well as her Google My Business listing. In addition to this, we optimised her listing in terms of descriptions and images.

Lastly, we created a few relevant yoga directory submissions that pass authority to Floating Yoga's website. As Lucy was only with us for two months, we couldn't carry out further optimisation. But, to be honest, there wasn't any need to.

The Results

Floating Yoga is the first yoga business in the Google Map Pack when customers search "Yoga Herne Bay" and "Yoga Classes Herne Bay". This is largely down to the optimisation we carried out and the huge number of reviews, which we supported with a booking system and automated email sequence. She's also in the 1st and 2nd position on both desktop and mobile for the same keywords.

What My Clients Say About My SEO Company


We're pleased we found Nick and DigiVisi. Our website went from an average of page four to page one, and we saw our seasonal sales triple within six months. We still see results long after the project finished.

Amanda at Essentially Hops
I was a bit apprehensive about SEO. My fears were eased when Nick went through the reports, and I started to make bookings in my diary. I've had to start putting customers on a waiting list or turn them away as a result.
Chris at Emerald School of Motoring

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