SEO for Mortgage Brokers
And Secure More Mortgage Deals
SEO for Mortgage Brokers by DigiVisi
SEO for Mortgage Brokers by DigiVisi enables you to passively attract clients to your business in your town or city at the exact moment they’re seeking your expertise. However, unlike Google Ads, you won’t spend money on expensive clicks by curious competitors and future customers that aren’t in the market today.
Instead, you’ll invest in improving your website’s technical functionality, content quality, and online authority. Because SEO not only pays off once you’ve gained the first position in the search results but will continue to generate an incredible return on investment for several years. As you can see, SEO is one of the most cost-effective marketing tactics for any mortgage-related business.
Become the No.1 Mortgage Broker in Your Town or City
We know you want to rank number one for the keyword “Mortgage Broker [Your Area]” in the map pack and the organic results below. Otherwise, it’s simply pointless undertaking SEO. Achieving such positions will result in most searchers visiting your website rather than your competitors. You’ll struggle to generate new business if your site’s rankings are not in the top 3 listings.
You’ll be pleased to hear that we settle for nothing lower than the first position in the search results. We’ve developed a proven SEO strategy that has helped all of our clients secure the top position for the agreed search queries. It perfectly addresses the three pillars of SEO: technical, on-page and off-page.
Expand to the Surrounding Areas
We recognise that some mortgage brokers reside in small towns, which naturally have fewer monthly searches for their services. But that’s not a problem for us because our SEO strategy has the power to rank your website in the number one spot for a county keyword. For instance, “Mortgage Brokers Kent”. We can also create highly-effective local services pages targeting all the towns and cities within the county. This can skyrocket your enquiries, even in times like today with higher interest rates than in the past decade.
Attract Clients from Across the UK
If your mortgage website is performing incredibly well for various local search terms, it might be time to think about generating enquiries from anywhere in the UK.
While we might not implement the same SEO strategy as the one above, we would, however, implement our tried-and-tested content marketing strategy.
This broadly comprises discovering frequently asked questions related to services that you as a mortgage broker would provide on behalf of clients.
Holistic Integration for Boosting Mortgage Leads
While we specialise in SEO, we’re more than capable of integrating our SEO efforts with the rest of your digital marketing strategy. This is a complimentary add-on to our SEO services because we believe in taking an active role to ensure you maximise the effectiveness of your efforts to drive more sales.
Google Ads Review & Advice
We know that mortgage companies that require an instant lead flow use Google Ads. In some cases, a mortgage broker will use the easy Smart Campaign, and in other cases, they dive into the Expert Campaigns. While both serve different purposes, it’s important that they’re set up correctly to maintain the lowest possible cost per lead in your area.
When your invest in SEO for Mortgage Brokers by DigiVisi, you’ll receive a free review of your account, followed by advice to improve it. And, if you’re not using Google Ads, we can help you get started on the right foot.
Social Media Ads Review & Advice
Like Google Ads, mortgage advisers use social media, typically Facebook and LinkedIn, to generate leads. Most mortgage advisors use these social media platforms for free, but those who pay for exposure can benefit quite substantially depending on the campaign.
We’ll review your accounts to ensure you’re running the right campaigns, and the performance is evident, and suggest advice to improve the performance and reduce the costs, allowing you to gain more leads for less.
Social Selling Review & Advice
If your mortgage brokerage is adamant about using social media for free, then our social selling review and advice will offer you the most value.
As you know, people buy from people but are your posts crafted in such a way to help them know, like and trust you, and are they regular to always remember you? This complimentary service will establish what you’re doing well, and what could be improved to drive more inbound leads via social media.
Optimising Existing Mortgage Broker Websites
We’re often asked, “Do you need to create a new website?” and the usual answer is “Not at all”. This is because most websites use modern platforms, which have advanced functionality for the purpose of SEO. It means we often make changes to existing mortgage websites, but not the design. We work through technical audits to fix errors and warnings that are separate from the design, and edit or add new and improved content. In addition, we work off-page too.
Or We’ll Create A New Mortgage Broker Website
If your website is very old, or you’re not happy with the design and style, we’ll offer a bespoke theme that’s exclusive to your mortgage business. It means you won’t see the theme or style used by any other mortgage firm. This service starts with SEO in terms of the search queries to target, then the structure of the URLs, to the structure of the text, before creating wireframes for different pages. By focusing on SEO first, you save more money down the line.
Why Mortgage SEO by DigiVisi
All-in-One SEO Packages
Our goal as your SEO agency is to rank all the web pages on your website to the first position in the search engine for the target search terms. It’s for this reason we’ve incorporated all the 200+ ranking factors into each of our SEO packages. These broadly form the three pillars of SEO: technical, on-page and off-page.
Website Health Score of 70+
Technical SEO is one of the pillars of SEO. We start every project by analysing all the errors and warnings on a client’s website and form a priority list to tackle each month to achieve a score of at least 70 out of 100. However, we don’t stop, we continue to improve the score each and every month, but 70 is the minimum we accept.
Content Score of 70+
On-Page SEO is another pillar of SEO and is mostly content. We use two advanced SEO tools to analyse your competitors’ text quality to create guidelines to produce even better content. From our experience as an SEO specialist, most websites have a content score of around 40 to 50. We strive to achieve a score of at least 70+ while following best practices.
160 Quality Local Citations
One aspect of Off-Page SEO is local citations. In a nutshell, these are links from local business directories like Yell. The average business in the first position in the local search results has 84 local citations, but we’ll build nearly double to maximise your chances.
Backlinks from 20+ Domain Authority
Another aspect of Off-Page SEO is backlinks. These are typically contextual links from other websites, particularly, subject-relevant blog posts that link to web pages on your website. We can write new articles or ask bloggers to edit their existing articles with a link back to a relevant web page.
Google Business Profile Optimisation
One of the most powerful local citations is Google My Business. We’ll optimise your Google My Business to enable you to gain a ranking in the top three in the map pack, as well as suggest tailored advice to improve your chances.
Why Choose DigiVisi As Your SEO Company?
Agree on Keywords
Mortgage firms that choose to work with us receive the benefit of agreeing on the target keywords. We share the keyword difficulty and keyword search volume, which enables us to estimate approximately how many backlinks we’ll need to build and how long it could take to start ranking in the first position in the search engine. You can make an informed decision about the search queries to target.
Review Website Content
Mortgage firms have the option to review the content we produce before we publish it. It gives you an opportunity to ensure everything is correct despite our efforts to fully understand your unique selling points and the detail of your services. However, if you’d rather save time, we can publish it straight away without sending it to you to review.
Every mortgage firm that we work with across the UK will receive regular reporting on the performance of their keywords and their organic traffic. Using two tools, we integrate the data into a short, simplified report to evidence the value our SEO service provides.
Top Tips to Promote Your Mortgage Business
Functional Website Design
Beyond looking visually appealing, your web design should serve one main purpose for your business: to build trust between you and the prospect to encourage them to convert.
This is easily done by making it easy to navigate and find information as well as provide reviews, case studies and more. Not only that, but it should contain a clear title tag and a header tag to help readers.
Blog the Right Way
Writing articles on your website is a great way to gain additional traffic, but only if you research search terms like questions and optimise your content accordingly.
Frequently Asked Questions
Will I Rank in the Number 1 Position?
Yes, we’ll strive to achieve the first position.
Our all-in-one SEO strategy has ranked many business websites in the first position on Google (see our case studies). While we’ll strive to help your mortgage broker business website to rank in the number one position, we cannot guarantee it. However, we can guarantee that we’ll get it onto page one as most local business search queries are relatively easy for our powerful solution.
Will I Get More Traffic on My Website?
Yes, you’ll receive more traffic.
We focus on targeting search terms that your website has the ability to rank in the first position with decent search volumes. In addition, the way we write content enables us to target hundreds of different keywords at the same time to maximise your web pages’ visibility on Google.
Will Traffic Turn into Leads?
Yes, you’ll generate leads from the growth in website traffic.
We target relevant keywords with commercial search intent that is bound to send qualified traffic to your website, so we’re confident these will become leads. In addition, we take other steps to improve the promotion of your expertise, authority and trust by implementing subtle changes that make a big difference in conversions.
How Long Will My Website Perform in the Search Results?
Typically, your mortgage company will continue to perform for several years following our search engine optimisation.
We make it difficult for your competitors to try and rank above you again, which is why our clients typically stay in the first place in the search results for several years following the steps we’ve taken.
Will I Be Tied into a Contract?
No, you won’t be tied into a contract.
Every month, on the same or similar date, we’ll raise the invoice ahead of the optimisation. You can choose whether you want to pay it or not. And, if not, it’s a shame, but we’ll understand.
Will You Promote All My Mortgage Services?
Yes, we’ll promote everything.
We form a priority list based on search volumes, so we start with those in more demand in your area, and then work our way down to those with little or no search volume.
Which Search Engines Do You Focus On?
There are hundreds of search engines beyond Google, but they’re not popular in the UK. So, we focus our efforts on getting you to the top of the Alphabet-owned company.
Would You Like A Free Website Review?
If you’ve found the information helpful and would like to know what you could do to improve your website, request a free, no-obligation video review of your website. Go to our SEO Packages for Small Business web page and complete the form.
Would you like a free video review of your website?
We’re available to answer any questions
I've been reading threads on various forums dedicated to mortgage brokers; it's apparent that many new mortgage advisors need more customers to successfully start and grow a new business. In other words, they needed to receive more quality mortgage leads to stand a...