SEO for Roofers:
Get More Leads for the Jobs You Want
SEO for Roofers
If you’re a roofer, you know how important it is to receive a continuous flow of leads. It may explain why you pay Checkatrade each month, upload before and after photos of new roofs and roof repairs on Facebook, and possibly pay for a staggering 30 a lead with Google Ads.
While we agree that these methods can be great for your roofing company, you may feel like you’re constantly competing on price with the cowboys, spending too much time or just spending too much money to be happy.
SEO for Roofers generates a consistent flow of leads because users frequently search on Google for your services. Once your website is high on the Google Map Pack and Organic Search, you’ll be getting 65% of the clicks on your website without investing any additional time.
If you know you need SEO for your roofing business, check out our SEO Packages for Small Business.
3 Benefits of SEO for Roofers
As a roofer, you know that consumer trust is essential for success. After all, customers are more likely to do business with companies they can trust. Investing in SEO is one way to boost consumer trust in your roofing company.
Optimising your website for search engines can ensure that your company appears at the top of search results. This will help potential customers to see your company as a reputable and trustworthy source for roofing services. From flat roofs to barn roofs, whatever you offer.
Reduce Your Advertising Costs
Advertising is essential, and competent roofers know they shouldn’t stop advertising, even when times are good. But, investing in SEO now means you can turn down your advertising in the future, and this allows you to keep more of your hard-earned cash.
Reducing Your Risk
It’s so essential that your roofing business receives a continuous flow of leads. While you can get leads from Facebook and Instagram, Checkatrade, and Google Ads, you could miss out on hundreds of potential jobs worth thousands if you’re not featuring high on Google Search or Maps.
What would you do if the leads from Checkatrade dry up because they reduce their own SEO efforts? What would you do if Google Ads began to cost more of a fortune that you could keep for yourself? SEO, along with these other methods, can significantly reduce your risk.
3 Top Roofer SEO Tips
Before & After Photos
You may already be doing it: taking before and after pictures of your jobs. This serves several purposes, from ranking your website higher to building your web visitors’ trust and converting them into customers.
To help your website rank higher, change the photos’ file names from generic numbers to a description of the roof and location. In addition, you can run the images through a free online tool to add EXIF data, i.e. coordinates of where you took the photo.
Detailed Service Pages
You may specialise in one type of roofing like flat roofs or do everything from new roofs to maintenance and repairs. Whatever you do, create a single page for every service with over 500 words accurately describing with appropriate imagery. This will help your homepage show up for its keywords, typically roofer and your location.
Use the link provided by Google via the Google Business Profile page to share with your customers following the job. Add it in a QR code format to make it easier to gain reviews after sharing your business card with them. So, if you’re not ranking in Google Maps, gaining reviews is the most significant way to improve your business’s visibility.
Would You Like A Free Website Review?
If you’ve found the information helpful and would like to know what you could do to improve your website, request a free, no-obligation video review of your website. Go to our SEO Packages for Small Business web page and complete the form.