SEO for Tree Surgeons:
Get More Leads for the Jobs You Want
SEO for Tree Surgeons
As a tree surgeon, you know the importance of having a website that is easy to find online. After all, potential customers are likely to search for tree surgeons in their local area when they need tree dismantling or felling, surgery, or stump removal.
However, simply having a website is not enough – you also need to ensure that your website is optimised for search engines. This process, known as Search Engine Optimisation (SEO), involves improving the visibility of your website on Search Engine Results Pages (SERPs).
In other words, when people search for tree surgeons online, you want your website to appear as high up in the SERPs as possible. While SEO for Tree Surgeons improves your visibility, it’s not instant. If you don’t mind waiting 3 to 6 months to see the impact, feel free to view our SEO Packages for Small Business. Otherwise, a more instant enquiry generator is our PPC Management for Small Business.
How Does SEO for Tree Surgeons Work?
Over 200 ranking factors can be grouped into three main categories: technical, content and backlinks.
Technical optimisation is the process of improving your website’s performance to provide a better user experience. Among other things, this can involve improving page load times, reducing server response times, and minifying code. It also involves building links between internal pages to make it easier for users and the Googlebot to crawl, index and navigate your website.
In the case of a tree surgeon’s website, technical optimisation could involve optimising before and after images to reduce file sizes and add relevant keyword descriptions and the location of where you took it. By taking care of these technical details, we can help improve the visibility of your tree surgery business.
As a tree surgeon, you know that content is essential for your website, particularly information about your services. After all, it’s often the seed of the way you communicate with your customers and potential customers.
However, you may not realise that your website’s content significantly impacts your search engine rankings. This is because Google and other search engines use algorithms to determine the relevancy of websites for specific searches. And one of the main factors they take into account is the content on the website.
That’s why ensuring that your website’s content is optimised for SEO is essential. This means using relevant keywords throughout your text, making your pages well structured and easy to navigate, and most importantly, providing the information the searcher wants.
Link building is an important part of any SEO strategy, and it’s essential for local businesses, tree surgeons included.
To rank well in local search results, businesses need to have links from high-quality websites that are relevant to their location. This is because links inform Google that another website should be trusted. However, not all links are worth building because they’re either old and ineffective techniques or just low-quality.
Benefits of SEO for Tree Surgeons
SEO for Tree Surgeons is one of the ways your business can gain visibility on search engines like Google. This includes both your business featuring in the organic search results and the local map pack (if your Google Business Profile is optimised).
Tree surgeons who recognise the importance of SEO benefit from an increase of 65% in traffic for one keyword. Most searchers click on the list map pack and organic listing.
If you add Google Local Service Ads along with Google Search Ads, you could gain 100% of website searchers on your website. That’s because you’re in all the places they click.
Consistent Flow of Leads
As SEO for Tree Surgeons improves your business’s visibility, your website receives more regular clicks from Google. If you’ve got great content that accurately describes your services, your website will do the hard part of turning the visitor into an enquiry. Once you receive their interest, it’s up to you to close the deal.
As hundreds of residents and potential business owners search for tree-related services in your town or city, you could have several enquiries a week from your website. Of course, add any calls you receive directly from your Google Business Profile and any social media leads and referrals.
Would You Like A Free Website Review?
If you’ve found the information helpful and would like to know what you could do to improve your website, request a free, no-obligation video review of your website. Go to our SEO Packages for Small Business web page and complete the form.