Cheap SEO Packages

Before starting any SEO campaign, we carry out keyword research. This step in the search engine optimisation process is the most important.

It involves identifying keywords and phrases that are relevant to your business that have search volume, and are easy for your website to gain high positions in the search engine results.

Our keyword research involves using advanced SEO tools. We’ll start by using seed keywords, then branch off in multiple directions to find identifying fruits for short-term goals as well as high-hanging fruits for long-term goals.

During keyword research, we’ll analyse the search intent, the search volume and keyword competition to determine if it’s a keyword worth targeting in terms of feasibility.

Low-Hanging Fruit Keywords

Low-hanging fruits are keywords your website currently ranks for on major search engines but not necessarily getting any search traffic.

By tweaking your content and other On-Page SEO techniques, we can see an almost immediate effect on your Google rankings.

High-Hanging Fruit Keywords

High-hanging fruits are keywords that require new web pages. These keywords usually have greater search volumes and competition.

Each new web page requires new content that’s written in such a way to answer the search query better than your online competitors to increase your chances of gaining higher search engine rankings.

Example of Keyword Research

Let’s pretend you own a carpet cleaning franchise that covers the county of Kent. In this case, we’d suggest using your homepage to target “Carpet Cleaning Kent” and “Carpet Cleaner Kent”.

This is easier to achieve than a national term such as “Carpet Cleaner”, plus adding the word “Kent” means you’ll be found by homeowners and businesses in this area, not anywhere else in the UK.

In addition, it involves creating specialist location pages for each of your franchisees to generate hyper-targeted web traffic for their area. For example, “Carpet Cleaning Maidstone” and “Carpet Cleaning Canterbury”.

Furthermore, some searchers may be searching for related services, such as rug cleaning and stain removal, so creating dedicated web pages is important.

One aspect of On-Page SEO is content optimisation, which splits into two sections. Firstly, it involves improving and adding more high-quality text-based information. Second, it involves adding and editing the file data of relevant multimedia, including images.

Textual Content

Google prefers websites and web pages demonstrating Expertise, Authority and Trust (EAT).

An element involves creating content within the text volume range of search competitors, sharing better information than your competitors, and using various keywords tactfully throughout the web page.

For example, using the main keyword in the heading 1 tag. By creating high-quality content in-depth, your website traffic will grow because your web pages are likely to appear in various search engine results pages.

Image Content

Images on your web pages are not only a part of conversion rate optimisation but improving your users’ experience to trust you. Uploading images with optimised file data increases your chances of climbing up the rankings on major search engines for your target keywords in your geographical location.

Example of Content Optimisation

This time, we’ll pretend we’re an auto locksmith that also covers the county of Kent like the carpet cleaning franchise. We’ll implement the same effective SEO strategy and target multiple locations, let’s say Canterbury and Maidstone.

Our content research tool tells us the text range for Canterbury is 400 to 700 words, and Maidstone is 800 to 1,200. This means we’d need to create enough content to be inside the range. In addition, there may be 50 words we need to include various times for Maidstone and just 35 words for Canterbury.

Using additional research, we determine the best places to put these keywords, such as the level of the header, at the start of a page, end of a page, where in the paragraph, the list goes on.

Competitor analysis allows us to find the keywords your competitors are targeting and see how well they’re performing in the search engines. We use this data to determine whether we target the same keywords based on various factors.

In addition, competitor analysis enables us to understand their website’s backlink profile in terms of the types, volume and quality of links from other websites. We use this information to build the same or similar links.

With our cheap SEO packages, we focus on building quality links in the form of local citation link building, which is an essential part of effective local SEO services.

Local citations are an essential component of effective local SEO packages. These are not only cheap and easy to do for small businesses, but they’re also a highly effective link building tactic in improving your rankings in search engines’ local search results.

Local citations are listings of your business in digital directories like Yell and Yelp, but there are also industry-specific ones like Checkatrade. Citations classed as quality links help search engines trust that your business is genuine and located in a particular area if y

If your business’s Name, Address and Phone (NAP) is accurate and consistent across all the citations, search engines are more likely to rank your website higher in the local search results. In addition, your business is likely to improve its position in the map results too.

Other link building tactics such as guest posting and niche edits are not included in our cheap SEO packages because they require more time than we charge. However, we do include blogger outreach link building in affordable SEO packages.

If these stretch your budget, we recommend starting with one of our cheap SEO packages before moving to a dedicated link building package.

Technical SEO is one of the three pillars of SEO: Technical SEO, On-Page SEO and Off-Page SEO. This feature of our cheap SEO packages is very important for small businesses because they’re often sold an “SEO-friendly” website that’s barely “SEO-friendly”.

Technical SEO involves improving your potential customer’s experience on your website, such as a fast page speed that doesn’t shift when loading to internal linking optimisation but supports conversion rate optimisation.

Your web pages pass and share their authority gained from link building via internal linking. This is important because it allows your money pages to rank higher as they’re seen as more authoritative on the topic (if the content was optimised).

Yes because our cheap SEO packages include the three pillars of SEO: Technical SEO, On-Page SEO and Off-Page SEO.

It’s important to recognise that we’ll be spending less time on your website than a small business that has a bigger budget, so it’s likely to take longer to achieve high search engine rankings.

We also only focus on building one type of backlink: local citations. Most websites need other types of backlinks that we’re unable to include in our cheap SEO packages.

No! We use white hat methods because we want to improve the visibility of every small business online for the long term. After all, we’ll be able to add another case study to our website.

Black hat techniques include:

• Cloaking – showing users and search engines different content.

• Schemes – buying links and spamming blogs to name a few.

• Bad content – automated content or duplicate content on thin doorway pages.

• Phishing – trojans and malware on websites.

• Stuffing – excessive use of keywords.

• Hiding – hiding the usage of keywords e.g. white text on white background.

• Piracy – hosting stolen content throughout your website.

Yes, our cheap SEO packages and affordable SEO packages are local SEO packages at different price points because they contain a different amount of search engine optimisation.

Therefore, these monthly SEO packages are not suitable for an online business, but rather a business that sells services or products in one or multiple towns.

We have separate monthly SEO packages for eCommerce websites.

With our affordable SEO services, you can expect your website’s technical health score to improve along with the content. We supply before and after reports, so you can see the initial improvement before waiting patiently for Google to improve your rankings.

In addition, you can expect a boost in local citations, and therefore, a rise in your local search rankings. You’ll see it because we report it back to you.

There are over 200 ranking factors that come into play.

The speed can depend on whether you have a new website or an established website, whether your website has relevant websites linked to you, and the level of competition for the search terms we target.

A budget of £147 a month for a website that needs £347 of search engine optimisation each month is less likely to experience a positive impact quickly.

Depending on the starting point and your monthly budget, it can take as little as a couple of weeks to start seeing improvements with our SEO services.

Three reasons:

Firstly, we’re a micro SEO company, so it’s just Nick. That means your success affects his success. It’s in our interest to help you succeed on Google as well as the other search engines, so we can use your business as a case study and generate referral business via you.

Secondly, Nick is an experienced account manager. It’s highly unlikely that you’ll have SEO experts if you go ahead with one of the many SEO agencies; you’re more likely to have a new apprentice. An SEO agency is best for companies that spend £6,000+ a month on a dedicated outsourced team.

Lastly, each cheap SEO package offers exceptional value that’ll deliver results without damaging your visibility. The three main SEO packages include aspects of the same SEO strategy of big businesses but for a lot less.

According to Backlinkio (a highly regarded blog in the world of SEO), the average cost of SEO is $497 a month in the US. At the time of writing, it’s equivalent to £410.

Our most advanced cheap SEO package is just £197 a month. However, each affordable SEO package we offer with more link building is similar to the average.

No, your marketing strategy should include SEO, whether it’s one of our low cost SEO packages to a bespoke SEO package tailored to requirements and budget.

It’s like social media marketing, you shouldn’t do it without having a website. And, you shouldn’t have a website without investing in at least one of our low cost SEO packages.

On the topic of social media, a strong presence with high levels of engagement such as post likes and shares positively impacts rankings on search engines. Not so much as they used to, but they still help.

In a nutshell, National SEO targets keywords searched anywhere in the UK. For example, “Ice Cream Wholesaler”. In some cases, businesses need a National SEO campaign because search volumes locally are non-existent.

Using the same example, Local SEO would be ranking for “Ice Cream Wholesaler Kent” as it’s targeting the county level. Depending on the business, targeting the town level is more appropriate.

In terms of the SEO package, they’re almost the same. However, each affordable SEO package is more suitable for ranking nationally because it includes more advanced backlinks, such as guest posts and niche edits, which pass on more power to your web pages.

It’s up to you. We have clients who prefer monthly SEO packages, but we also have clients who prefer to invest ad-hoc.

Although we advise a monthly SEO package because we can plan the strategy more effectively and get more done, cash flow for every business isn’t always ideal.

If you value your time and want SEO done right the first time, then yes you should work with an SEO company or SEO agency. Of course, you can do it yourself, but it’ll be incredibly time-consuming, with lots of confusion and very poor results.

Nearly every small business works with an accountant to submit their accounts at the end of the year, but it’s actually a really simple task if you’re using QuickBooks or Xero, or the likes to manage your books. But, an accountant saves time and offers peace of mind.

In addition, nearly every car owner takes their vehicle to a garage for a yearly service because it’s best for the expert to change the oil and filter, top up the coolant and brake fluid and check parts that you didn’t even know existed.

Why do SEO yourself when our SEO services will save you time and grow your business?

It’s difficult to advise which SEO package is right for your website without seeing the data. Should you request a free website video review, then we’ll be able to suggest the best SEO package for you.

We specialise in delivering affordable SEO services in the form of SEO packages and consultancy and complement it with Google Ads in the form of PPC management. This allows you to gain instant website traffic while we perform SEO.