Google Business Profile Optimisation

Approximately 40% of searchers using local-intent keywords click on one of the top three businesses listed in Google Maps. In addition, 1 in 5 people are using Voice Search, and with a optimised listing on Google & Apple, your business will capture both Android and iOS users.

google map rankings google business profile optimisation graphic

Features of a Google Business Profile

Business Information

Google Business Profile’s show your business’s name, address, and phone number. Not only that, it shows your opening hours, service areas, attributes, and your products/services.

Customer Engagement

Google Business Profile’s allow you to engage with your potential customers. It contains your reviews, photos and videos, posts, including special offers to differentiate you.

Insights

Google Business Profile’s show detailed insights into your listing’s performance. You can review the interactions, website clicks, directions, and the number of calls.

Benefits of Optimisation

Increased Visibility

A well-optimised Google Business Profile that gains a top three position, enables your business to receive the most prominent display, capturing immediate user attention. 

More Footfall or Leads

Whether your run a traditional brick-and-mortar premises to display and sell your products, or provide a local service, you can benefit from increased footfall or leads.

Credibility & Trust

Top rankings signal to potential customers that your business is reputable and well-regarded. It is supported by a high rating along with positive reviews.

 

Competitive Advantage

Outperforming competitors in the map rankings gives you a significant edge in the market. In effect, it positions your business as a preferred choice for customers.

Free Footfall & Leads

A premises is an expensive method to attract customers in today’s day-and-age. But, with a well-performing Google Business Profile, the footfall and leads you get is free.

Local Leader

When your Google Business Profile performs in the top three positions, especially the first position, it present your business as the local market leader.

How Our Google Map Ranking Works

Step 1: 100-Point Audit

At DigiVisi, we start the process with our 100-point audit (developed internally over the years), and formulate a tailored checklist for your Google Business Profile. 

Step 2: Implementation

Within 4-weeks, our team will fully optimise your Google Business Profile as per our tailored checklist following the audit. Before optimising, you’ll receive a baseline report.

Step 3: Results

You should see a significant improvement within 30 to 90 days following the optimisation. You can measure it directly in the “Performance” tab or wait for the report.

Case Studies

DigiVisi’s geographical report provides a birds-eye view on our clients’ map rankings for a given keyword. 

google map rankings 2 mile radius 11x11 grid 1 keyword

Keyword: Driving Lessons Herne Bay
Average Monthly Searches: 390

google map rankings 3 mile radius 11x11 grid 3 keywords

Keyword: Locksmith Bromley
Average Monthly Searches: 920

Keyword: Employment Solicitor Kent
Average Monthly Searches: 40

google business profile optimisation service map ranking grids

Keyword: Scrap My Car Kent
Average Monthly Searches: 260

Keyword: Pest Control Herne Bay
Average Monthly Searches: 90

Keyword: Sunderland Auto Locksmith
Average Monthly Searches: 140

Packages

Package 1

100% Profile Optimisation
£ 249 (one-time investment)
  • Business Name
  • Primary Category
  • Additional Categories
  • Business Description
  • Contact Number
  • Chat/Text Number
  • Social Profiles
  • Website URL with Tracking
  • Quote/Booking URL with Tracking
  • Business Short Name
  • Operating Address
  • Service Area
  • Opening Hours
  • Special Hours
  • Attributes
  • x10 Services with Descriptions & Links
  • x4 Products with Descriptions, Links & Images
  • x5 Photo Optimisation
  • x4 Review Responses
  • x4 Q&As
  • x4 Posts (x1 weekly for 1 month)

Package 2

Package 1 + x4 Extra Posts & 120 Local Citations
£ 369 (one-time investment)
  • Business Name
  • Primary Category
  • Additional Categories
  • Business Description
  • Contact Number
  • Chat/Text Number
  • Social Profiles
  • Website URL with Tracking
  • Quote/Booking URL with Tracking
  • Business Short Name
  • Operating Address
  • Service Area
  • Opening Hours
  • Special Hours
  • Attributes
  • x10 Services with Descriptions & Links
  • x4 Products with Descriptions, Links & Images
  • x5 Photo Optimisation
  • x4 Review Responses
  • x4 Q&As
  • x8 Posts (x1 weekly for 2 months)
  • 120 Local Citations e.g., Hotfrog, Compass

Package 3

Package 2 + A Lot More
£ 579 (one-time investment)
  • Business Name
  • Primary Category
  • Additional Categories
  • Business Description
  • Contact Number
  • Chat/Text Number
  • Social Profiles
  • Website URL with Tracking
  • Quote/Booking URL with Tracking
  • Business Short Name
  • Operating Address
  • Service Area
  • Opening Hours
  • Special Hours
  • Attributes
  • x10 Services with Descriptions & Links
  • x4 Products with Descriptions, Links & Images
  • x5 Photo Optimisation
  • x4 Review Responses
  • x4 Q&As
  • x12 Posts (x1 weekly for 3 months)
  • 120 Local Citations e.g., Hotfrog, Compass
  • Homepage Headings e.g., H1, H2, H3, H4
  • Homepage Content Keyword Density
  • Homepage Photo Optimisation
  • Homepage Google Map Embed
  • LocalBusiness Schema Markup
  • Keyword-rich Internal/External Linking
  • NAP Optimisation
GuaranteeD

Monthly Management

Most clients opt for ongoing monthly management at a low cost of £50 (£60 incl. VAT) per month. We will keep your listing fresh and up-to-date with new posts and images each month, making it difficult for your competitors to supersede your positioning.

Next Steps

Contact

First, you’ll need to contact us. Either by asking questions to learn more about us or the packages, or by informing us of the package you would like us to implement.

Payment & Access

Following contact, we will raise the invoice. Once paid, we request access to your Google Business Profile (step-by-step instructions provided), and your website (with Package 3).

Implement & Report

With everything set to go, we will undertake your preferred package. Baseline report of rankings first, then 1 to 3 months later, a final report to show the improvements.

How can we help?