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Rebuilding a Course Website Around Search Visibility and Online Bookings
Nick did the job! After trying to get my site to no 1 on the first page for so long he managed to do it. He's very responsive and knows his stuff. Works to a deadline and delivers.
The Client
London School of Kinesiology, led by Franky Kossy, provides professional kinesiology training in London.
With more than 20 years of teaching experience, Franky delivers a progressive training programme designed to take students through the different stages required to qualify as a Health Kinesiologist.
The expertise and course offering were already established, but the school's website and local search presence didn't reflect them.
The Challenge
The existing website had become outdated, with poor page speed, confusing internal linking and a structure that made it difficult for both prospective students and search engines to understand the course pathway.
Franky wanted greater visibility in both Google's organic results and Google Maps for searches related to kinesiology courses in London.
There was also an important Local SEO issue. The school's online presence was using a telephone number associated with Franky's separate therapy practice rather than a dedicated number for the school. This created inconsistent business information across the web and made it harder to establish a clear identity for the London School of Kinesiology.
The project therefore required more than simply redesigning the website.
What We Did
- 1Completely rebuilt the outdated website around a new SEO-focused architecture.
- 2Structured the website around the core searches prospective students use to find kinesiology training in London.
- 3Created dedicated pages for each stage of the qualification.
- 4Improved internal linking between course pages and the main website.
- 5Introduced WooCommerce course booking, allowing students to book directly through the website.
- 6Created a clearer pathway explaining how students progress from their first course through to qualification.
- 7Introduced a dedicated business telephone number for the school.
- 8Corrected the school's Name, Address and Phone information for Local SEO.
- 9Built local citations using the consistent business information.
- 10Optimised the school's Google Business Profile.
- 11Built relevant backlinks through guest posts and niche edits.
- 12Improved website performance and usability.
Rather than simply modernising the appearance of the old website, we rebuilt its structure around how prospective students discover, research and ultimately book kinesiology courses.
The Results
The new structure also gave individual course levels their own dedicated pages while using internal linking to reinforce the main pages targeting the school's most important searches.
The Outcome
London School of Kinesiology moved from an outdated and disconnected website to a structured platform built around both search visibility and student bookings.
The SEO strategy addressed organic and local search separately.
For organic search, the website architecture, content, internal linking and backlinks were designed to strengthen the pages targeting the school's core keywords.
For Local SEO, we established a consistent business identity with a dedicated telephone number, corrected NAP information, citation building and Google Business Profile optimisation.
Finally, WooCommerce transformed the website from somewhere prospective students could simply read about courses into a platform where they could choose their course level and book directly online.
The result is a website that better reflects Franky's experience, provides a clearer journey for prospective students and gives the London School of Kinesiology a stronger foundation for competing for kinesiology-related searches in London.
Want Similar Results?
If your website doesn't properly reflect your expertise — or makes it difficult for customers to find, understand and purchase your services — we can rebuild it around both your customers and search demand.