Skip to content 
Rebuilding an Air Conditioning Business and Growing Organic Clicks by 3,800%+
Nick at DiGiVisi has been a terrific business partner for our SEO generated business at EHGE CoolSleep. He gives excellent advice and is very knowledgeable and prompt when needed, so we would be very happy to recommend him
The Client
Before launching Innovative Air, the client previously owned and operated Cool Sleep, an established business specialising in condenserless air conditioning.
Following personal circumstances, the client lost control of the Cool Sleep domain name and was unable to continue benefiting from the website and organic search presence that had previously been built around the brand.
Around 18 months later, the client was ready to start again under a completely new brand: Innovative Air.
We were brought in to design and build the new website from scratch and establish a new organic search presence for the business.
The Challenge
Innovative Air wasn't simply replacing an old website. The business was effectively starting again with a new brand and domain, without the established organic visibility associated with the previous Cool Sleep website.
We needed to create a new website capable of showcasing Innovative Air's specialist condenserless air conditioning systems while simultaneously developing its visibility in Google from the ground up.
Because the product is so niche, typical air conditioning installation keywords were too vague and broad to be useful. Although Innovative Air is a local business based in Uxbridge, we had to look beyond local searches and target national keywords that were highly specific to the product.
Potential customers also searched for these products in many different ways. Some searched directly for condenserless air conditioning, while others described their problem — such as needing air conditioning for an apartment, loft conversion or property where an external condenser couldn't be installed.
The website therefore needed to be structured around these different customer requirements from the outset.
What We Did
- 1Designed and developed the Innovative Air website from scratch.
- 2Created an SEO-focused website structure around the ways customers search for condenserless air conditioning.
- 3Built dedicated landing pages for apartments, loft conversions, garden offices, hotels and care homes.
- 4Developed core pillar pages targeting searches around air conditioning without an outdoor unit and condenserless air conditioning.
- 5Optimised the website's content, headings, metadata and images.
- 6Built a strategic internal linking structure connecting supporting content with priority commercial pages.
- 7Improved technical SEO, including indexing, crawlability and page speed.
- 8Built relevant backlinks and authority signals to support priority pages.
- 9Optimised the Google Business Profile for local searches.
- 10Built local citations to strengthen location-based and "near me" visibility.
Instead of building the website first and considering SEO afterwards, SEO formed part of the website's structure from the beginning.
This allowed us to create dedicated pages around the different problems, properties and terminology potential customers use when looking for condenserless air conditioning.
The Results
Source: Google Search Console. The comparison baseline is 2 December 2025 to 31 March 2026, when the site averaged 0.4 organic clicks and 11 impressions a day, at an average position of 18.9.
- 125–26 May 2026
- 221–29 June 2026Peak: 67 clicks and 1,922 impressions on 24 June
- 38–11 July 2026
The three major spikes coincided with heatwaves across the UK, when demand for cooling solutions surged. Because the new website was already live and optimised, Innovative Air was ready to capture that demand when it arrived.
The strongest growth came from the new use-case and pillar pages, particularly those targeting air conditioning without an outdoor unit, loft conversions and apartments.
The visibility was also reaching the intended market, with 96% of organic search clicks coming from UK users.
The Outcome
After losing the domain associated with his previous Cool Sleep business and returning approximately 18 months later, the client needed to rebuild his online presence under an entirely new brand.
We created Innovative Air's website from scratch with SEO incorporated into its architecture, content and technical foundations from the outset.
Rather than trying to rank one generic air conditioning page for every possible search, we built a website capable of targeting the different ways customers describe both the product and the problem it solves.
The result was an increase of more than 3,800% in average daily organic clicks, with Innovative Air establishing significant organic visibility despite starting again with a new website, domain and brand.
Want Similar Results?
Whether you're launching a new business, rebuilding an existing website or starting again with a new brand, we can design and develop a website with organic search performance built into its foundations.