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Taking a Local Locksmith from Page One to the Top of Google
I have had experience with several SEO and marketing companies and they are by far the best I have ever worked with. Their development of our business's google ranking, using relevant keywords and content on our website moved us up to position # 1 on both Google Maps and natural listings, in our location in an exceptional time frame.
The Client
SJ Locksmiths is a husband-and-wife-run locksmith business serving customers throughout Bromley and the surrounding areas.
The business already generated enquiries through Google, but owners Si and Liz wanted to expand their visibility into multiple locations without damaging the performance of the existing page responsible for most of their sales.
The Challenge
The key challenge was expanding SJ Locksmiths' organic visibility into additional towns while protecting the rankings and enquiries already being generated by the website.
Rather than creating location pages indiscriminately, we needed to identify which areas presented the strongest opportunities and develop the website's local presence gradually.
What We Did
- 1Researched local locksmith keywords across towns throughout Bromley and the surrounding areas.
- 2Prioritised locations according to search demand and ranking difficulty.
- 3Optimised existing website content around commercially valuable local searches.
- 4Added fresh, locally relevant content to important pages.
- 5Strengthened internal linking between the homepage and location-focused content.
- 6Developed dedicated content around priority towns.
- 7Incorporated genuine local data into location content, including information about the percentage of homes within individual towns.
- 8Built local citations each month to strengthen evidence of SJ Locksmiths' presence within the area.
- 9Supported the website optimisation with improvements to the business's Google Business Profile.
The Results
The campaign achieved significant improvements quickly. One priority keyword moved from the bottom of Google's first page into the top organic positions within a month.
Crucially, this expansion was achieved while protecting the existing organic visibility that was already generating business for SJ Locksmiths.
The Outcome
Instead of trying to target every surrounding town simultaneously, we prioritised locations based on their potential value and gradually expanded SJ Locksmiths' local search presence.
A combination of keyword research, locally relevant content, internal linking and ongoing citation building helped Google better understand both the services SJ Locksmiths provided and the areas it served.
The result was stronger rankings for valuable local searches and a website capable of reaching potential customers across a wider area without sacrificing its existing organic performance.
Want Similar Results?
If your business serves multiple towns or areas, Local SEO can help you expand your visibility without relying on a single page or location to generate enquiries.