Json Ld Schema
Nick
August 31, 2026
55.2% of websites that use structured data use JSON-LD, so if you're still treating it as a niche technical extra, the web has moved on
Skip to content 55.2% of websites that use structured data use JSON-LD, so if you're still treating it as a niche technical extra, the web has moved on
A Bristol plumber can have a solid website, plenty of work behind him and a phone that still seems oddly quiet. The usual suspects get
Dave, a Bristol plumber, has three job boards open on a wet Tuesday morning. His phone is charged, the van is ready, and the kettle
Most advice on how to improve domain authority starts in the wrong place. It tells a local business owner to chase a bigger score, collect
Your phone is quiet, your website is live, and someone has promised that a new plugin will sort everything out by Friday. The homepage looks
You've checked the phone, the website works, and the van is out on the road. Yet a customer searching for “emergency plumber Bristol” calls a
A Saturday morning starts badly for many local businesses. A plumber checks Google before breakfast, a solicitor notices a rival appearing above them in Maps,
A one-star review has just appeared on your Google Business Profile. The customer says your plumber arrived late, your solicitor's receptionist sounded dismissive, or your
The most popular schema advice in 2026 is also some of the least useful. Add FAQPage everywhere, sprinkle in a generic LocalBusiness object, test it
Most UK small businesses spend £500 to £1,500 per month on SEO, while competitive SME campaigns typically sit between £1,500 and £5,000 per month. A
Sarah, a plumber in Leeds, opens Google Search Console over her morning coffee and spots an uncomfortable result. For “emergency boiler repair Leeds”, an AI
A Manchester solicitor is staring at a half-finished schema implementation in Search Console. The service page is well written, the internal links are sensible, and
A plumber in Birmingham searches his own business name and finds an old directory listing, a half-completed Google Business Profile and three competitors appearing in
A branch manager opens the monthly marketing report and sees plenty of impressions, a respectable-looking website and not a single valuation call they can confidently
The popular advice is to “know your customer” before you do anything else. Sensible, but incomplete. A small business doesn't need a glossy customer persona
You're a Cambridge business owner, and the phone has gone oddly quiet. Your website still works, your services are sound, and you may even be
Most advice about an international SEO consultant starts with the wrong customer. It points towards multinational brands, enormous websites and boardrooms full of people discussing
You can feel when local SEO is stuck. The phone still rings, the work still gets done, but the same three firms keep sitting above
You can spend a small fortune on a sleek new website, wait for the phones to ring, and end up staring at a silent desk
53% of mobile users abandon a site that takes longer than 3 seconds to load [Google/Think with Google research cited in industry analysis]. For a