Json Ld Schema
Nick
August 31, 2026
55.2% of websites that use structured data use JSON-LD, so if you're still treating it as a niche technical extra, the web has moved on
Skip to content 55.2% of websites that use structured data use JSON-LD, so if you're still treating it as a niche technical extra, the web has moved on
Most advice on how to improve domain authority starts in the wrong place. It tells a local business owner to chase a bigger score, collect
Your phone is quiet, your website is live, and someone has promised that a new plugin will sort everything out by Friday. The homepage looks
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A Saturday morning starts badly for many local businesses. A plumber checks Google before breakfast, a solicitor notices a rival appearing above them in Maps,
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Sarah, a plumber in Leeds, opens Google Search Console over her morning coffee and spots an uncomfortable result. For “emergency boiler repair Leeds”, an AI
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The popular advice is to “know your customer” before you do anything else. Sensible, but incomplete. A small business doesn't need a glossy customer persona
You're a Cambridge business owner, and the phone has gone oddly quiet. Your website still works, your services are sound, and you may even be
You can feel when local SEO is stuck. The phone still rings, the work still gets done, but the same three firms keep sitting above
You can spend a small fortune on a sleek new website, wait for the phones to ring, and end up staring at a silent desk
You've probably seen it. The showroom looks decent, the stock is live, the finance form works, and someone in head office has finally approved a
Lead generation in marketing is the process of attracting strangers, capturing their interest, and nurturing them until they become qualified enquiries ready to buy. In
Most advice on meta descriptions is too tidy. It treats every page as if a hand-written 155-character sales line will magically fix the snippet, when
You're staring at the same ugly truth a lot of UK service businesses face. Your phones aren't quiet because demand disappeared, they're quiet because three
You know the feeling. The website looked polished when it launched, the photos were crisp, the homepage designer probably deserved a biscuit, and yet the
You can buy the clicks, pay for the rankings, and still hear nothing but the kettle boiling. That's the bit many UK owners know too
A busy Manchester plumber uploads fresh photos of a bathroom refit, a boiler install, and a neat little pipe repair. The site looks lively enough,